Toyota Century SUV: The Pinnacle of Japanese Luxury Mobility

When tradition meets innovation, a masterpiece is born. The new Toyota Century SUV is not merely a vehicle—it is a statement of refined taste, quiet confidence, and technological sophistication. Designed with the elite in mind, this handcrafted luxury SUV marks Toyota’s most ambitious step into the premium executive market, elevating the concept of mobility for both the Japanese and European luxury audiences.

A Legendary Name, Reimagined

The Century name has long been revered in Japan as a symbol of understated prestige. Since its debut in 1967, it has chauffeured emperors, CEOs, and politicians—always prioritizing comfort, dignity, and discretion. Now, for the first time in its history, the Century transforms into an SUV format to meet the changing expectations of elite clientele who demand both presence and practicality.

Design Philosophy: A Symphony of Elegance and Power

The exterior styling exudes a commanding presence. Every detail—from the majestic grille to the precisely sculpted LED headlights—has been crafted with a philosophy of "nobility without noise."

• Coach doors offer superior ease of entry, especially for rear-seat VIPs. 

• A near-silent electric-only drive mode adds to its discreet operation in urban environments. 

• The hand-polished paintwork and ultra-fine panel gaps reflect traditional Japanese artisan quality rarely seen in mass-market vehicles.

Unrivaled Comfort: Interior Designed for VIP Experience

Step inside the Century SUV and enter a mobile lounge. The cabin is more than spacious—it is a sanctuary.

• Rear seats recline almost fully and feature massage functions, memory settings, and individual climate zones.

• A large central rear console tablet controls everything from seat position to audio and ambient lighting.

• Ultra-soft materials including semi-aniline leather and genuine wood trim are used throughout the cabin.

• Noise insulation is so advanced that normal conversations sound like whispers in a sound studio.

Whether you're conducting business calls, relaxing between appointments, or enjoying a chauffeured night out, the Century provides a first-class experience.

Powertrain: Performance with Eco-Responsibility

Under the hood, the Century SUV is powered by a 3.5-liter V6 plug-in hybrid system, offering the best of both performance and efficiency.

• Total Output: 412 PS (horsepower)

• EV-only range: Ideal for silent, emission-free short trips in city environments.

• Drivetrain: Full-time AWD with intelligent torque distribution.

• Fuel Economy: 14.2 km/L (WLTC Mode)

Thanks to its advanced hybrid system, the Century SUV offers the green-conscious luxury that appeals to modern European and Japanese values.

Handcrafted Exclusivity

This is not a mass-produced vehicle. With a monthly production of only 20 units, each Century SUV receives meticulous attention to detail at Toyota’s most elite plant. This boutique-style production ensures an exclusive experience akin to custom luxury coachbuilding.

• Exterior Colors: Kamui Red, Eternal Black, Silver Metallic, and other elegant tones.

• Interior Themes: Ivory White, Jet Black, and two-tone bespoke options.

• Every vehicle can be custom-ordered with personalized finishes and features.

Technology & Safety: Intelligence Meets Elegance

Toyota hasn’t compromised on safety or modern tech:

• ADAS (Advanced Driver Assistance Systems) including lane keep assist, adaptive cruise control, and night vision.

• Rear-view entertainment displays, premium JBL audio, and 360-degree camera views.

• Advanced Suspension Control ensures an ultra-smooth ride—even on rough urban streets or winding European countryside roads.

For the European & Japanese Elite: A Perfect Fit

In Europe, where luxury SUVs like the Rolls-Royce Cullinan, Bentley Bentayga, and Range Rover dominate, the Century offers a more restrained yet equally regal alternative. It is ideal for:

• Diplomats and corporate executives

• Chauffeur fleets and hotel transport services

• Discerning collectors seeking unique prestige

In Japan, it continues its legacy as the ultimate symbol of status and respect, now in a modernized format for contemporary lifestyles.

Specifications Summary

Engine 3.5L V6 Plug-in Hybrid

Total Power Output 412 hp (approx.)

Drive System E-Four Advanced AWD

Dimensions (L x W x H) 5205 x 1990 x 1805 mm

Fuel Efficiency 14.2 km/L (WLTC mode)

Seating 4-person executive configuration

Production Volume 20 units/month

Price Estimate (Japan) ¥25 million (~€150,000)

Conclusion: A Modern Icon

The 2025 Toyota Century SUV is more than just Toyota’s most luxurious vehicle—it’s a refined fusion of tradition, innovation, and craftsmanship. It honors the past while embracing the future, designed for those who value elegance, silence, and thoughtful luxury.

Whether you're in the heart of Tokyo or the streets of Berlin, the Century SUV makes its presence known—not with noise, but with grace, serenity, and unmistakable class.